On June 19, Buick unveiled the refreshed pure electric E5, marking its official launch in the market. As the first mass-produced model based on the Ultium 2.0 platform, the new Buick Pure Electric E5 introduces 47 upgrades, delivering significant improvements in range, safety, and smart features.
The new Buick Pure Electric E5 is available in three variants, priced as follows: 620KM Premium Edition at $23,667, 545KM Smart Edition at $22,277, and 515KM Entry Edition at $20,866. Buick also offers exclusive launch benefits, such as an industry-first "zero combustion" guarantee with 1:1 compensation, lifetime warranty for the electric drivetrain, up to $2,786 in trade-in subsidies, free vehicle connectivity services, and complimentary in-car data.
Enhanced Features with the New Platform
The Ultium 2.0 platform significantly boosts the competitiveness of the new Buick Pure Electric E5.
The platform integrates General Motors' 25 years of expertise in electrification, featuring high-safety battery cells co-developed with CATL. The top-tier Premium Edition delivers a 620KM CLTC range and an ultra-low energy consumption of 13.4kWh/100km, translating to less than $0.01 per kilometer in electricity costs.
Charging efficiency is another highlight of the Ultium 2.0 platform. With 3C charging capability, the vehicle gains an additional 210KM of range in just 10 minutes—30% faster than the previous generation. The battery system has undergone rigorous testing, including 145 cell tests and 37 pack-level tests, surpassing national safety standards. Even after 800,000 kilometers of usage, the battery retains over 85% of its original capacity.
The vehicle's chassis benefits from Buick's legacy of luxury engineering, featuring a rear five-link independent suspension system and premium components such as dual hydraulic bushings. Advanced Vehicle Motion Control (VMC) technology dynamically adjusts motor torque distribution, ensuring smooth acceleration and precise cornering.
Buick engineers emphasized seamless transitions for drivers accustomed to traditional gas vehicles by conducting extensive chassis calibration based on user feedback.
Smart Features and Quiet Comfort
The new Buick Pure Electric E5 introduces PURE Design, showcasing "sculptural aesthetics" through elements like a continuous wing-shaped LED light strip, low-drag sealed grille, and floating roof design. The result is a body that exudes both strength and technological sophistication.
With dimensions of 4892mm x 1905mm x 1684mm and a generous 2954mm wheelbase, the interior offers ample legroom in the second row and a flat-floor design for enhanced comfort during family trips.
The vehicle also boasts an impressive 1646L cargo capacity, accommodating large items like tents and bicycles with ease.
Inside the cabin, upgrades are evident. Standard features include a 30-inch curved 6K display with a resolution of 6008 x 934, supporting 10-bit color and multi-touch functionality. Buick is known for its affinity for curved displays, making this a standout feature for a vehicle priced under $22,000.
The vehicle's infotainment system has been upgraded to version V5.0, incorporating AI-powered deep learning, fast searches, and conversational interactions. The system intelligently recommends charging stations and parking lots, offering seamless navigation and voice control. It is also compatible with the latest iOS26 CarPlay system, making it one of the first models to support Apple's newest software.
Other highlights include Bose premium audio and 5mm acoustic glass, achieving "library-level" 22dB noise insulation for a serene driving experience, even at high speeds.
Additional features include an intelligent ventilation system with dual-layer air intake modes, reducing CO2 levels by 40% to combat fatigue during long winter drives.
The vehicle meets "infant-grade" electromagnetic safety standards, with cabin air quality ten times better than national standards and electromagnetic radiation levels lower than a typical smartphone.
Market Analysis
The new Buick Pure Electric E5 offers competitive pricing, making it an attractive option in the $22,000 range for a pure electric SUV with a 2954mm wheelbase. However, the segment remains highly competitive.
Rival offerings include the Volkswagen ID.4 series, built on the MEB platform with German-engineered chassis tuning. While the ID.4 CROZZ offers a CLTC range between 442KM and 601KM, the Buick E5 delivers superior range with options of 550KM and 620KM.
Other competitors like BYD Song Plus EV and Aion Y focus on affordability, while the Buick E5 stands out for its quiet cabin and advanced Ultium 2.0 safety features. Emerging players such as XPeng G3i and Leapmotor B10 also present strong alternatives.
In summary, the new Buick Pure Electric E5 excels in three areas: advanced safety, progressive smart features, and versatile space management. Its balanced performance makes it a standout option among mid-range electric SUVs.