On June 24, 2025, VOYAH officially launched the pre-sale for its new flagship model, the VOYAH FREE+. Positioned as a "smart five-seat SUV," the vehicle enters the market with a competitive starting price of $32,030. Additionally, VOYAH is offering a pre-sale benefits package worth $2,925, which includes a deposit bonus of $278 (convertible to $696) and an upgrade package valued at $2,647.
Within just one hour of pre-sale launch, over 5,000 orders were received, showcasing the strong market demand for this strategic model. The VOYAH FREE+ represents a comprehensive evolution of the original FREE series, incorporating four years of technological advancements. With a total investment exceeding $6.96 million in development, the model boasts 1,366 systematic upgrades, including 82 key features that lead the segment. Enhancements span five critical dimensions: intelligent cockpit, driver assistance, comfort configurations, chassis tuning, and safety systems—precisely addressing family-oriented needs for smart, comfortable, and safe vehicles.
In terms of intelligent driving, the VOYAH FREE+ comes equipped with Huawei's advanced ADS4 intelligent driving system and Harmony Space 5 cockpit. The vehicle integrates a 192-line LiDAR on its roof, multiple cameras on its front fenders and rear spoiler, and three millimeter-wave radars. With a total of 29 driving assistance sensors, the system offers highway navigation, urban navigation, and various parking assistance features, delivering a safer and more convenient driving experience.
For its chassis, the VOYAH FREE+ utilizes a full aluminum structure paired with EDC "Magic Carpet" suspension technology. This system uses sensors to monitor road conditions in real time, adjusting the damping within the shock absorbers to smooth out road irregularities. Additionally, the model introduces the industry-first "VOYAH Dynamic Mode," which provides drivers with a more engaging driving experience while balancing performance and comfort.
VOYAH CEO Lu Fang emphasized that the VOYAH FREE+ is committed to maintaining high standards without cutting back on features or offering optional configurations. This philosophy ensures equitable access to premium technology, driving dynamics, and comfort for all buyers. Key standard features include Huawei’s top-tier intelligent systems, high-performance driving dynamics akin to luxury cars, and competitive pricing. Standout features such as the queen’s co-pilot seat, cloud rear seats, a 7-liter dual-opening temperature-controlled refrigerator, a 29-inch AR-HUD display, and the VOYAH-Sound theater-grade audio system further solidify the model’s position in the $41,800 large-scale New Energy SUV market.
From a market perspective, VOYAH has demonstrated a robust product strategy. Its MPV model "Dreamer" has already achieved significant success, topping sales in its segment during the third week of June thanks to its combination of the ADS intelligent driving system, Harmony cockpit, and advanced suspension technologies. Leveraging the same technical platform and precise product positioning, the VOYAH FREE+ is poised to follow this success in the SUV sector. Early pre-sale data indicates that the FREE+ has the potential to rank among the top three in sales within its segment, potentially reshaping the competitive landscape of mid-to-large New Energy SUVs.
With its comprehensive upgrades, compelling pricing strategy, and strong brand portfolio, the VOYAH FREE+ has established a favorable foothold in the market. As deliveries begin, its impact on the competitive dynamics of the segment will be worth closely monitoring.