On June 12, the new Buick E5 was officially unveiled, showcasing 47 updates compared to the current model. These changes focus on improving smart interaction and comfort, addressing consumer preferences. Based on the Ultium 2.0 platform, the updated E5 features Buick's latest PURE Design language, a standard 30-inch curved 6K integrated display, the eConnect infotainment system with sustainable OTA updates, a custom Bose premium sound system, and Buick's signature library-level quiet cabin technology. The vehicle offers a maximum pure electric range of up to 600 km (372 miles) and will officially launch on June 19.
Exterior Design
The new Buick E5 adopts a modern split-headlight design, replacing the previous styling with a bold black grille. While the grille is closed as expected for an EV, its high-gloss black finish adds a sporty vibe and enhances the vehicle's visual dynamism. At the rear, the design remains largely unchanged, featuring continuous taillights and chrome accents that elevate the overall premium feel. With its PURE Design language and pearl white paint showcased at the event, the E5 exudes a striking and sophisticated presence. The dimensions measure 4892 mm in length, 1905 mm in width, and 1684 mm in height, with a wheelbase of 2954 mm.
Interior Upgrades
The interior retains the core aesthetic of the current model but introduces significant upgrades. The 30-inch curved 6K screen, powered by the Qualcomm Snapdragon 8155 chip, is now standard across all trims. Additionally, the new eConnect system integrates the latest AI-powered language models, offering faster search capabilities and a more conversational user experience. Although cabin space remains unchanged, the rear seats now recline at an optimal 27-degree angle for enhanced comfort, complemented by wide floating headrests and dual-density foam cushions.
Acoustic Enhancements
Understanding the unique acoustic challenges of EVs, the Buick E5 incorporates advanced soundproofing measures. These include high-performance acoustic motor enclosures, 5mm dual-layer acoustic glass, and other noise-reduction technologies, creating a serene cabin environment for passengers.
Bose Premium Audio
The E5 features a Bose Centerpoint virtual surround sound system with 14 strategically placed speakers. Bose engineers conducted in-depth acoustic testing to ensure optimal positioning, delivering an unparalleled listening experience.
Battery Safety
Buick prioritizes battery safety with rigorous testing that exceeds national standards. The thermal runaway tests extend beyond the required 5-minute observation period, ensuring no anomalies for over two weeks. The battery pack incorporates multi-layered thermal insulation, a precisely designed cooling system, and emergency venting mechanisms to prevent thermal propagation. High-temperature-resistant materials, a 3D "armor" design, and advanced electrical isolation further enhance safety, minimizing the risk of fire or explosion in the event of a cell failure.
Keeping Up with Smart Cabin Trends
Buick aims to keep pace with the latest smart cabin trends seen in domestic vehicles. This update signals a shift in Buick’s image—moving away from its traditional association with business-oriented vehicles to embrace innovative technologies and electric mobility. The E5 demonstrates Buick’s commitment to staying competitive in the evolving automotive landscape.
